Leadership
1 minute

BOBST Group

The Challenge: When Feedback Doesn’t Flow, Growth Stalls

At BOBST, leaders noticed something was missing. Feedback wasn’t flowing.

Most conversations about performance happened only in formal settings—annual reviews, project debriefs, or occasional one-on-ones.

Employees rarely asked for feedback, and many hesitated to give it, afraid of saying the wrong thing.

Without a clear, simple way to exchange feedback, valuable insights were lost.

Opportunities for growth were missed. Alignment with BOBST’s mission and objectives? Slipping through the cracks.

BOBST needed a solution that didn’t feel like another corporate process—it had to be practical, easy, and something people would actually use.

Our Approach: Making Feedback a Gift, Not a Burden

That’s where Bee’z Consulting stepped in.

We designed a hands-on training that changed the way leaders and teams thought about feedback.

Instead of a complicated process, we made it simple, natural, and effective.

We designed a training that focused on three key ideas:

  1. Feedback is for everyone — Not just for managers. Peers, teams, and leaders all benefit from honest, constructive conversations.
  2. Feedback should be simple and actionable – Using our simple and proven framework, employees learned to give clear, constructive feedback that is specific and solution-oriented​.
  3. Tie it to what matters – The most powerful feedback connects to BOBST’s mission, values, and individual or team goals.

To bring these ideas to life, we ran an interactive workshop with the Group IT Leadership Team, guiding them through real-world feedback scenarios.

The workshop used interactive exercises and real-life scenarios to show how feedback can be seamlessly integrated into daily work​.

They practiced giving and receiving feedback in ways that felt natural and constructive—without overcomplicating it.

The response? They loved it.

The Turning Point: A Simple Tool That Spread Fast

Something remarkable happened.

The IT leadership team didn’t just adopt the framework—they immediately saw its potential beyond their own teams.

They came to us with a request: "This works. Can you help us roll it out to our teams?"

They didn’t want feedback to be just a leadership exercise. They wanted everyone in IT to use it—to make feedback part of the company’s culture, not just a one-time training.

One workshop quickly turned into many. Feedback went from being an occasional task to an everyday habit.

What started as one workshop quickly scaled.

What Made It Work?

  • Simplicity drives adoption – A clear, structured framework makes it easy to use in real conversations.
  • Leadership sets the tone – When leaders actively model and encourage feedback, the practice spreads fast.

The Impact: A Feedback Culture in Action

  • Employees feel comfortable giving and receiving feedback—without fear or hesitation.
  • Teams use feedback to improve every day—not just at review time.
  • Conversations are tied to business goals, making feedback meaningful and impactful.

Why This Matters for You

BOBST is a manufacturing company. But this approach works anywhere—IT, operations, sales, finance, healthcare, life sciences, and mission-driven organizations.

  • In hospitals and life sciences, feedback isn’t just helpful—it’s lifesaving. Clear, honest communication improves teamwork and decision-making.
  • In nonprofits and mission-led organizations, feedback strengthens collaboration, ensuring that every action drives impact.

Wherever people work together, feedback can fuel growth, alignment, and innovation.

A Competitive Advantage for the Future

Leading companies aren’t just managing people—they’re empowering them.

They’re shifting from top-down leadership to agile, feedback-driven cultures where learning and improvement happen in real time, not once a year.

BOBST embraced that change, making feedback a gift—a tool for growth, not just a corporate formality.

Now, it’s your turn.

If you want a culture where people grow, collaborate, and improve—without making feedback complicated—we can help.

Let’s make feedback a gift in your company, too.

📩 Contact Bee’z Consulting to get started.

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